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PSA将重新定位旗下品牌产品

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发表于 2013-3-15 01:08 | 显示全部楼层 |阅读模式

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大概就是 雪铁龙 C系列为低端产品,标致大概是中段,高档货当然就是DS啦~~大概这意思吧!

要搞清楚,直接看外网报道吧:

Peugeot & Citroen to further differentiate upcoming models

In an effort to combat sagging sales, PSA Peugeot-Citroën is reportedly adopting a new strategy that will further differentiate their upcoming models.

As part of the transformation, Peugeot will move upmarket and attempt to appeal to traditional car buyers. Citroën, on the other hand, will have two lines: affordable "C" models and upscale "DS" variants.

Citroën's "cheap premium" philosophy recently debuted on the C-Elysee sedan and will carry over to the next-generation C4 Picasso which was previewed by the Technospace concept at the Geneva Motor Show.

It remains unclear if the repositioning will work, but PSA CEO Philippe Varin contends the "brands are too close" and need to target different customers.
PSA.JPG
 楼主| 发表于 2013-3-15 01:13 | 显示全部楼层
想想也是,以后都不存在3平台结构这样的东西了,都是EMP2平台~~用不着你出个508,我出个C5啦~~反正有些数据可以随便调的~~·
发表于 2013-3-15 01:19 | 显示全部楼层
发表于 2013-3-15 03:57 | 显示全部楼层
这种定位,害死PSA,怪不得PSA频临破产。
发表于 2013-3-15 03:58 | 显示全部楼层
以后买个雪铁龙,然后买标致和DS的件改上去。
发表于 2013-3-15 06:48 | 显示全部楼层
以后买个标致,然后买雪铁龙得件保养,买Ds件改上去…(其实我就想这么操作)
发表于 2013-3-15 09:47 | 显示全部楼层
低端:1.6T,扭力梁,前驱
中端:1.6T,扭力梁,前驱
高端:1.6T,扭力梁,前驱
发表于 2013-3-15 10:27 | 显示全部楼层
.........................................................楼上好黑啊
发表于 2013-3-15 12:36 | 显示全部楼层
发表于 2013-3-15 12:56 | 显示全部楼层
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