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凭什么重回赛道?雪铁龙的新配方——舒适性而不是动力。

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发表于 2018-2-17 01:35 | 显示全部楼层 |阅读模式

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法国汽车制造商已决定将其重点转向舒适性,这意味着我们不会看到任何雪铁龙小钢炮出现了。

雪铁龙的新配方——舒适而不是动力。.jpg
 楼主| 发表于 2018-2-17 01:37 | 显示全部楼层
Hotter Citroen C3 Ruled Out As The Supermini Is All About Comfort

Citroen's new formula - comfort instead of power.

We were happy to hear about Citroen’s plans to bring a small hot hatchback to the market back in October last year. The brand’s boss, Linda Jackson, then claimed a WRC-inspired derivative of the C3 is very important for the company with the double chevron logo and we could expect “something no one else has done."

Now, only four months later, it seems like everything has changed. The French automaker has decided to switch its focus to comfort, which means we won’t be seeing any hot road cars from it. And, yes, no C3 hot hatch is planned.

“We probably have the potential to sell a few with a bit more power, but it’s more important to focus on our new brand strategy of comfort,” Xavier Peugeot, Citroen’s product director, told Top Gear in a recent interview. Jackson adds that “the DNA of Citroen isn’t to have very high performance engines.”

That’s a surprising move, to say the least, given Citroen’s World Rally Championship participation with the C3 and the company’s rich motorsport heritage. Also, creating a B-segment hot hatch is probably not going to be a costly process, as it could be based on the successful Peugeot 208 GTi, but apparently Citroen wants to change its image to a luxury automaker.

The current third generation C3 debuted in 2016 and is already a strong seller for the brand in Europe. It’s a funky small car offered with 36 color combinations and a range of compact gas and diesel engines. The most powerful of the range is a 120-horsepower (89 kilowatts) diesel and it's a shame it will remain the range-topper.

Meanwhile, Citroen is eagerly anticipating the Geneva Motor Show in early March, where the winner of the European Car of the Year contest will be announced. The French manufacturer has its fingers crossed for the C3 Aircross, which is among the seven finalists of the competition.

Source: Top Gear
雪铁龙的新配方——舒适而不是动力。.jpg
 楼主| 发表于 2018-2-17 01:37 | 显示全部楼层
以上图片是Citroen C3 VTS render

 楼主| 发表于 2018-2-17 01:39 | 显示全部楼层
差异化定位也是对的,只是希望强调雪铁龙的舒适性的同时加强标致或欧宝的运动和性能特质,否则基本也就是找死的节奏~·
发表于 2018-2-17 20:26 来自手机 | 显示全部楼层
fissa 发表于 2018-2-17 01:39
差异化定位也是对的,只是希望强调雪铁龙的舒适性的同时加强标致或欧宝的运动和性能特质,否则基本也就是找 ...

问题不大,因为不可能引进国内,万一引进了,车友也会改避震
 楼主| 发表于 2018-2-17 21:10 | 显示全部楼层
greatsharp 发表于 2018-2-17 20:26
问题不大,因为不可能引进国内,万一引进了,车友也会改避震

问题是这是整个车系的定位设定,不是指这一个车哦~~·
发表于 2018-2-27 18:07 | 显示全部楼层
很好奇未来欧宝的路,尤其是OPS系列
 楼主| 发表于 2018-2-27 19:01 | 显示全部楼层
Rainbow_007 发表于 2018-2-27 18:07
很好奇未来欧宝的路,尤其是OPS系列

预计会被玩死~·4个品牌同质化~· 成本是下来了,要有人买啊?!
发表于 2018-2-27 20:14 | 显示全部楼层
fissa 发表于 2018-2-27 19:01
预计会被玩死~·4个品牌同质化~· 成本是下来了,要有人买啊?!

觉得如果把四个品牌做成同质化就太白痴了!
标致:浪漫与运动
雪铁龙:科技与舒适
DS:独特与轻奢
欧宝:精致与务实
 楼主| 发表于 2018-2-27 20:25 | 显示全部楼层
Rainbow_007 发表于 2018-2-27 20:14
觉得如果把四个品牌做成同质化就太白痴了!
标致:浪漫与运动
雪铁龙:科技与舒适

不管他们怎么说~·但车子本身都一个鸟样
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