日产犯众怒，可能被保时捷等控告
Yet another heated marketing battle is on in the automotive industry.This time, it is between Nissan and Porsche, with BMW and Audi also involved.The dispute is over Nissan's guerilla marketing tactics used during, and in the run-up to, the Goodwood Festival of Speed.At the UK event, Nissan emblazoned the sides of several vehicles with the logos of Porsche, BMW and Audi, with a series of tally marks next to each.The tallies represent each time a Nissan car, presumably the 350Z based on the ad shown here, beat out one of its rivals at the Nurburgring.
The use of their crest had Porsche crying foul.Their executive team told Nissan to remove the logo, or face legal action for copyright infringement.Nissan responded by replacing the shield with the word "Porsche."
Other marketing and advertising campaigns by Nissan include the lines "Kaisers Chiefed," "The Winner Hans Down," and "The Germans Came Off Wurst."A massive billboard wrapping around the Imax theatre in London has the tagline "How to beat the Germans." gochinway43；） 老大都是洋文 猜是不是说 这车灭了多少宝马 多少奥迪多少 时捷什么的引起众怒 车身上的标记貌似是选举时黑板上的计数方法 换做中国车，算是家常便饭吧 够挑衅的。 老大都是洋文 猜是不是说 这车灭了多少宝马 多少奥迪多少 时捷什么的引起众怒
南亭晚风 发表于 2010-7-18 08:44 http://chinway.com.cn/bbs/images/common/back.gif
谷歌的翻译，可以看个大概。。。
还有一种激烈的营销战是在汽车行业。这一次，它是与日产和保时捷与宝马和奥迪，还涉及。
有关的争议是对日产汽车的销售过程中使用的游击战术，并在运行起来的，则古德伍德速度节。在英国时，日产与保时捷字样的标志两侧的数辆汽车，宝马和奥迪，有一系列的计数符号旁边的每个。在每次代表符合日产汽车，可能是基于这里的广告350Z的表现，击败了在纽博格林的竞争对手之一。
其波峰使用了保时捷哭犯规。他们的管理团队，以消除对日产的标志，否则将面临侵犯版权的诉讼。日产回应一词替换为“保时捷的盾牌。”
其他营销和广告活动，包括日产线“凯撒Chiefed”，“汉斯下的胜利者”和“德国脱落斯特。”一个巨大的广告牌在伦敦各地的IMAX影院环绕有标语“如何击败德国人。”
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